Free UTM Builder — Tag Campaign URLs Correctly

Type your URL, fill the five UTM fields, copy the tagged link. The builder validates and encodes properly so your analytics show clean source/medium/campaign data.

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Why this one

A few things that make the AroraLabs version different from the dozens of similar tools out there.

Proper URL encoding — no broken links in production
Saves your last 10 builds for quick reuse
Validates against Google Analytics conventions
Generates a short shareable summary alongside the URL
No login, no tracking, no campaign data sent anywhere

How to use it

Four steps. Takes about a minute.

Paste the destination URL
Fill in source (e.g. newsletter), medium (e.g. email), campaign name
Optionally add term + content for A/B variants
Click Build → copy the tagged URL

Common use cases

Newsletter campaigns

utm_source=newsletter utm_medium=email utm_campaign=launch-2026

Paid social ads

Track conversion by ad creative + audience segment.

Influencer collabs

Give each partner a unique tagged link to measure their drive.

QR codes

Tag the URL behind your QR before encoding so scans show up properly in GA.

FAQ

Why use UTMs at all?

They're the only reliable way to see where your traffic came from in Google Analytics. "Direct" traffic is often mis-categorized email or social.

Is there a length limit on UTM URLs?

Browsers allow up to ~2,000 characters. UTM strings rarely exceed 200 in practice.

Ready to use it?

Open the free UTM builder on AroraLabs Hub. No signup, no email, no watermarks — just the tool.

Open the tool →